Consumers crave for low cost smartphone stabilizer that enable them to shoot cinematic video.
DJI Osmo Mobile $299. Feiyu SPG Live $239. There is great market potential for an affordable stablizer at around $100.
SMOVE appeared on Indiegogo as Smartphone Stabilizer & PowerBank in One product for around $100. The chosen target ship date of December for Christmas, 2 month campaign period ending right after Black Friday, and going InDemand for Cyber Monday shopping spree is well planned.
The perfect combination of ultra-affordable smartphone stabilizer and next month shipment in December for Christmas holidays made SMOVE the biggest crowdfunding sucess for video stabilizer category on Kickstarter and Indiegogo, surpassing $1M in funding.
How well does SMOVE remove shakiness in video recording?
2-axis stabilizer when in motion
https://www.youtube.com/watch?v=jlS375GkhLE (2:25 ~ 2:40)
Lacking a 3rd axis for stabilization, the performance will be similar to the X-CAM 2-Axis Stabilizer.
2-axis stabilizer ($32 ~ $45. 48pcs minimum order)
5200mA PowerBank ($2.3 ~ $6.6, 50pcs minimum order)
Like other companies that created successful products with huge market demand, by leaving out the words "2-axis" in product marketing, showing video how well it keeps the phone level, having fancy App feature of face tracking and automated 360 panorama like $300 3-axis gimbals have, and adding PowerBank function to existing product on the market, a brand new incredible best value $100 Smartphone Stabilier gadget is created, perfect for the technology reporters seeking stories.
What's the story behind SMOVE team that brought this huge success?
Going over SMOVE campaign page, there are only three campaigners with no names; quite odd for a crowdfunding campaign. Their other non-showing team members that they say "comprised of design experts and makers of UAV, flight controller and handheld stabilizing gimbals" appears to be some Chinese company, otherwise it's typical to list the team members in a crowdfunding campaign.
Able to ship in December right after crowdfunding ended on November 26? After getting over 7000 backers and 46X over-funded, newly updated perks still list delivery "Estimated December 2016" for new customers? They must have infinit production capacity to meet overwhelming orders.
What is name of the company designing, marketing, and selling SMOVE? Looking over SMOVE's campaign page, no company name is to be found. There is only one email contact: firstname.lastname@example.org www.getsmove.com leads right back to SMOVE's campaign page.
A $1M crowdfunded campaign by three campaigners with no names, and unable to associate any company to take responsibility for later fulfillment and customer service & support. Wow!
Well planned timing for Christmas holidays, adding powerbank function to existing 2-axis stabilizer making it a cool new gadget for tech reporters to write, campaign video and App features giving impression of providing high-end 3-axis stabilizer performance and value, and countless unsuspecting consumers dying for $100 smartphone stabilizer, made SMOVE a huge $1M crowdfunding success!